Riveted Partners sparks behavior change by accelerating digital health innovation.


Behavior change requires three ingredients:

  1. Motivation
  2. Ability
  3. Trigger

Riveted Partners provides a full suite of services that provide and optimize these ingredients to delight consumers, reduce adoption barriers, and solve problems for improved health care.

Our principles

  1. Build relationships. Listen before talking. Observe before asking questions.
  2. Learn by doing. Fail safely and quickly.
  3. Don’t reinvent the wheel. Start with evidence and adapt.
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CEO and founder Vanessa Mason has over a decade of experience in health care innovation and consumer engagement in both the United States and developing countries. She advises digital health enterprises and startups on user experience, new product development, and content strategy.

Prior, she led product development and marketing for ZeroDivide's eHealth portfolio of digital health products focused on reducing health disparities. Vanessa fostered talent acquisition and investment opportunities for XX in Health, a community of female digital health entrepreneurs and healthcare executives at Rock Health, a digital health incubator. Previously, she shaped product commercialization planning for pharmaceutical and biotech companies. 

Vanessa has facilitated strategic partnerships and organizational development for projects funded by the Centers for Disease Control and Prevention and the National Institutes of Health. She also led global health service design initiatives in Mozambique, Argentina and Brazil and supported mobile health product development for clients in west and east Africa.

Vanessa earned her BA in psychology from Yale University and her MPH in global health from Columbia University. She also serves on the Health IT advisory board for Transdisciplinary Collaborative Center (TCC) for Health Disparities Research at Morehouse School of Medicine and on the board of directors for Mind Body Awareness Project, an Oakland-based nonprofit that supports at-risk youth though mindfulness meditation education.